The Tin Caps

I’m freaking out! It’s finally happened! I finally have my first TV spot! If you can’t tell by all the exclamation points, I’m very excited! Pull up a chair and have a seat, ’cause here’s the story:

almost 10 years ago I moved to Fort Wayne to work at Sweetwater as a Sales Engineer. Sweetwater does extensive training, and as part of that training, they would loan out a new piece of gear to someone for a weekend with the expressed purpose of learning as much as they can about the equipment and doing a report on it the following week. The piece I got was a Roland JV5080 sound module, so over the weekend I wrote a couple quick pieces with it.

Fast forward to about 3 years ago. Betsy and I have moved into our current home, and I’m walking the pugs, when all of a sudden a guy named Derek pulls over to chat with me. We had worked at Sweetwater together and he remembered the music I had written. He owns Fort Wayne’s premiere creative house for film and digital video productions, Punch Films, and wanted to try using some custom music. For that project, I did what I could, but at the time I was still working at Marching Show Concepts and I didn’t feel like I was able to really give the best of myself.

Fast forward to about 2 weeks ago, and lo and behold, Derek again pulls over while I’m out walking the pugs. This time he’s got another gig he wants to try some custom music for. It’s a commercial for the Tin Caps, Fort Wayne’s new minor league baseball team.

The challenge to this project is that he hadn’t edited the video, because he wanted to edit it to the music. But it’s hard to write music to video you haven’t seen yet. So, going off our conversation about what he envisioned for the clip, I wrote all day Friday and this is what I came up with:

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In a nutshell, it was completely wrong! It was too symphonic, and not aggressive enough. So I took the elements he liked from my effort Friday and I wrote all morning on Saturday to create a second version:

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I was getting closer! But this time, it was too hard rock. Had to loose the drumset, and go more tribal.

Monday rolled around (yes, Memorial Day), Derek came over and together we hashed it out. I bounced a version for him that he presented to the client earlier today. Derek tells me after watching it, the client was silent for a moment, and than said “Wow, I can’t believe that’s our new commercial!” He loved it! I was expecting to do some more tweaking on it today, but they liked it just the way it was.

So, are you eager to hear it? So am I! I guess you’ll have to tune in on Thursday and watch for the promo. 😉

I’ll post the final audio (and the video, if I can get permission to) here on Thursday.

Much Metta,

John

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Comments

7 Responses to “The Tin Caps”
  1. Geo says:

    Where’s the video Johno? Let’s see it. George Jensen

  2. Donna King says:

    The first two efforts may not have been right for the video, but they were very, very GOOD. Keep them in your back pocket–I’ll bet you’ll be able to use them or build on them another time!

  3. Sherry Smith says:

    YOU ROCK!!! I am so proud of you…I love you…..

  4. Anne Woehnker says:

    AWESOME John!!!! Sounds wonderful;) I will be looking for it on TV on Thursday!! CONGRATULATIONS!!! 😉

  5. annie says:

    this is VERY, VERY exciting news John and so well deserved. i like it alot!

  6. Ryan says:

    Great story John, congrats.

    Super random question, do you remember a guy named Ron Loccarini working with you at Sweetwater? He had a a shaved head and a soul patch.

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  1. […] you seen the Tin Caps commercial I scored a couple weeks ago? No?!? Truth be told, I haven’t actually seen it on TV yet either, simply […]



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