Today I’ve been thinking about Facebook, partly inspired by this piece by 8 Gram Gorilla. Gordon asserts that “Facebook “[Facebook is] a for-profit company that sells emotion, memories and relationships and the more we feed it, the more dangerous it becomes.” Essentially, Facebook makes money by selling, well, me. They sell the single most valuable thing I have, my attention, to the highest bidder. Shouldn’t I have some control over that? (And I don’t mean “Facebook Privacy” kind of control, I mean real control.) Is it fair that Facebook gets paid by luring me (and stalking me in a way… like) around the internet?
Of course, all paranoid ideas about privacy aside, there is a potential upside although I haven’t really seen it yet. Facebook, (or twitter or Google or …) already knows a lot about me, including what I’m really interested in. They should be able to hyper target advertising to what I’m REALLY interested in. I’d be more than happy to see ads for Sounds Online or 8dio come through. And I think about how unhappy I am to receive yet another Uline catalog in the mail. (They’re the AOL mailer of the 2000s). Or even worse, retirement and senior offers for Betsy. (Those really bug me because they’re based solely on the fact that she’s a widow. It’s the moral equivalent of lawyer ambulance chasing.)
The paranoid me definitely feels resistance to Facebook because I know they’re just selling me. But ultimately I’m an optimist, and I’m hopeful that as the information age progresses, marketing will actually become somewhat useful… or at least less annoying.
The assignment: Make a 20 – 30 second video to promote the services of MSC in between bands at drum corp competitions in Europe and Japan. I was given 7 graphic slides created by MSC graphic designer, no more than a week’s time, and complete creative freedom. (Do I work with great clients or what!?!) After toying with a couple different options, I finally decided I wanted something unique and that would stretch me a bit, so I created this:
The video was created in Blender. It’s one complete sequence from start to finish, so there’s no editing per se. Every element is a flat object created from the original photoshop file that I flew a camera around.
After the video was done, I imported it into Logic and wrote the music to match. The first step was to find exactly the right tempo so slide changes happened at musical moments. Once the meter was determined, all I had to do was write the music. I distinctly remember lamenting to Betsy as I was working on it that I somehow had lost the ability to compose, and that I didn’t think I’d ever get this music written. I guess we all have our moments of doubt. I’m actually thrilled with how the music turned out!
The last step was to put it all together on to a DVD for delivery. Done and done!
Thanks for watching!
Ok, here’s a nerdy topic for ya. Getting Things Done. Actually, it’s GTD, and it’s a book I’m reading right now by David Allen. I’d like to share a little of my experience so far. If you find any of this helpful, go check out the book. (I borrowed my copy from the library)
I have finally accomplished the impossible. I whittled my email inbox all the way to empty. Seriously. My inbox is completely void of messages.
But why boast about such a thing? Well for starters, it hasn’t been that way for eons. And I didn’t just move them all somewhere else to be dealt with later, I went through each and every one and forced myself to finish up whatever action they needed.
But the real “Ah HA” thing I’m learning about inboxes (whether it’s your email, or the inbox on your desk, or even the place you put the mail) is that being truly organized takes exactly the same thing it takes to be a good leader. To quote Tim Lautzenheiser:
Do what needs to be done
When it needs to be done
Whether you want to do it or not.
It seems like such a no-brainer, but that’s all it took for me to finally go through my desk, my closet, and now my email inbox and do something with the stuff in there instead of avoiding it because now is not the time. The key is to never put anything back into “In”.
2 things amaze me about this process.
- How hard it can be to push myself into action on every single item.
- How much emotional energy we invest into the stuff in our lives.
I really truly feel a sense of relief having finally emptied my inbox. So, for now, my email has reach an organizational nirvana, fleeting though it may be.
Much Metta and may your inbox always need emptying,